It's the summer of 1987, and the scene is the venerable Tam Bar and Restaurant on Beacon Street in Brookline, Mass. In walk Drs. Martin and Samels for an evening of banter, ideation, and reinvention of higher education.
"We're number one" was once an accurate claim among U.S. education leaders. That is clearly no longer the case, according to "Measuring Up 2006: The National Report Card on Higher Education," released this fall from The National Center for Public Policy and Higher Education.
Today's universities are enterprises in the true business sense. Perhaps more than commercial organizations, the actions, plans, and management of universities come under the microscope of alumnae, donors, trustees, parents, activists, and the press. This scrutiny underscores the need for tools and methodologies that facilitate collaboration, knowledge sharing and oversight among the various work groups and communities within universities.
It's one of the questions HR execs ask themselves everyday: "Are we using our human resources information services solution the way we should be, and doing everything we need to do to meet the needs of our employees?"
There are seven commonalities for the creation of a successful brand strategy and campaign. These commonalities include:
A widely felt need
A clear goal in mind
A common language
A solid research foundation
Engagement at every opportunity
A sustainable budget
When anthropology professor Cathy Small undertook her latest study, she chose to zoom in on a group of people living right beneath her nose: undergraduate college students.