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Articles: Enrollment & Retention

All offices involved in student success are now, for the first time, housed together in the new 230,000-square-foot University Crossing student center. The building also links the South, North and East campuses with the city’s downtown business district and cultural attractions.

With a design to do things their own way, Generation Z, or people ages 16 to 19, could change higher ed.

Aaron Mahl is a consultant with Scannell & Kurz.

For many, Jan. 1 signifies a day of great college football bowl games, highly caloric leftover holiday food, and time with family and friends ringing in the New Year. However, for those working in financial aid offices at colleges or universities across the country, the start of the new year signals the beginning of financial aid season.

Communicable diseases that can impact college and university campuses run the gamut from mumps to measles.

Although flu is the most common infectious disease on college campuses, trailing not far behind it is chlamydia, one of the sexually transmitted diseases most prevalent among young adults.

To help diagnose and treat students for the disease, which can cause infertility in women, the University of Missouri in Columbia has offered free testing events for both chlamydia and gonorrhea at several locations on campus and in the community. Triggered by the CDC’s “GYT” (Get Yourself Tested) initiative, the university last fall increased the testing to twice a month.

Marc C. Whitt is a 32-year veteran of higher education public relations and marketing.

For the first few months of a New Year, many of us are eager to get physically fit. And those of us who work in PR and marketing must stay professionally fit by remaining relevant to meet and even surpass those needs our institutions will always have. We must stay ahead of the curve as we present ourselves as strategic communicator whose expertise and counsel can be trusted.

The number of college students with dependent children has been growing, with 4.8 million U.S. undergrads raising children.

Yet, campus-based child care has been declining, according to a new analysis of 2013 U.S. Department of Education data by the Institute for Women’s Policy Research.

In 2013, nearly seven in 10 borrowers owed less than $25,000 in college debt, according to the College Board. (Click to enlarge)

Might the cliche of the forever-indebted college student someday become a fable?

According to a new College Board report, total college student debt for 2013-14 is down by $8.7 billion from the previous school year, with students having borrowed $106 billion. This is the third consecutive year American student borrowing has decreased.

A majority of higher ed leaders expect modest to significant increases in tuition revenue in 2015. (Click to enlarge chart)

Multiple forces are pushing institutions to change from the financial status quo. Institutions are feeling more pressure to advocate for state higher ed funding, prove their value to students and support the simplification of debt repayment. Yet some campus leaders might just be fine with the opportunities that scrutiny can bring, and in many cases, administrators are meeting those challenges.

Ohio State, Arizona State, Creighton (Neb.), Bentley (Mass.), George Mason (Va.) and Purdue (Ind.) universities are among the first that have hired Gallup to survey their alumni to gather data on their graduates’ well-being and workplace engagement.

Higher ed leaders expect modest enrollment increases in the coming year. (Click to enlarge graphic)

From declining numbers of traditional-age high school graduates and changing student demographics, to the overall concern among consumers about the value of a higher education, anxiety will haunt enrollment administrators moving forward.

Colleges and universities expect to add students in 2015, though no institutions anticipate significant growth or decline in any enrollment sectors, according to a UB survey of higher ed administrators

Fifty-six percent of respondents say overall enrollment will grow modestly in 2015, while only 11 percent are bracing for modest decreases. No respondents anticipate significant decreases.

Student success and controlling costs are the top priorities for higher ed leaders in2 015. (Click to enlarge graphic)

Experts in higher education administration and management predict that 2015 will bring intense and sometimes surprising governance, financial and legal challenges to the sea of potential worries for university leaders. A few critical issues that will bubble to the surface involve financial health, academic performance, student wellness and continuity in leadership.

Higher ed thought leaders and reader surveys provide insights into what's ahead for colleges and universities in 2015.

To help our readers navigate the coming year in higher education, University Business proudly presents Outlook 2015. In-depth stories cover the major trends impacting administration and management, enrollment and retention, finance, facilities, technology, and teaching and learning. We interviewed administrators and other experts in each of these topics to capture their predictions about what 's on the horizon for colleges and universities.

The contemporary campus recreation center has graduated from yesterday’s dingy weight room. In fact, at many institutions, the rec center serves as a multipurpose space, hosting celebrations on special occasions and promoting student wellness in body and mind throughout the semester.

Billboards promoting the Meredith College "Going Strong" brand can be spotted throughout the Raleigh, N.C., area and beyond.

When you think “rebranding campaign,” it most likely conjures up images of marketing and communications officers meeting with the school president and board of trustees to toil over logo colors, mascots and slogans. In reality, it’s a much more complex process, involving the entire school community.

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