Articles: Enrollment & Retention

08/2014
Joseph Trentacoste is assistant vice president of Student Services at Mercy College in New York.

With national student debt at a stunning $1.2 trillion and financial pressure playing a key factor in retention, colleges must take the initiative to help students maximize opportunities for financial aid. Yet many colleges have downsized their financial aid offices and automated various functions.

08/2014
Immersion in a long-distance tour is easy when videos are turned into 360-degree experiences through the OculusRift headset.

Admissions officers: Would more students enroll if you could bring your campus and its top-flight learning spaces along on recruiting trips?

That technology—powered by YouVisit.com’s online campus tours and a virtual reality headset called the OculusRift—is just over the horizon, now being tested by a small group of institutions.

08/2014

When Duke University class of 2008 arrived on campus to start their freshman year, they had no idea they would become pioneers. Why? Because each of the incoming freshmen received a free iPod as part of a program aimed at fostering innovative uses of technology in the classroom.

07/2014
Embry-Riddle Aeronautical University in Florida

For years, new student orientation at Embry-Riddle Aeronautical University in Florida required the creation of information packets that were labeled with stickers and contained as many as 10 sheets of paper.

07/2014

Streamlining the awarding and processing of student loans—Federal Perkins as well as institutional loans—began at the Illinois Institute of Technology with a simple question and a frustrating answer.

“It started because I asked, ‘What is the process?’” recalls Jackie Anderson, associate director of student accounting. “No one really knew.”

07/2014
Admissions/Enrollment Management

Historically, Western Michigan University’s 12 on-staff recruiters could visit as many as 40 or 50 high schools in a week and collect up to 1,000 paper cards filled with prospective students’ contact information.

07/2014
Elizabeth Armstrong, a sociologist from University of Michigan, and Laura Hamilton, a professor from University of California, Merced are the authors of "Paying for the Party: How College Maintains Inequality."

A common notion of college is that it’s a great equalizer—anyone who works hard and applies themselves can achieve a better life.

07/2014
Driving college loan defaults down

The coming change in how student loan default rates are calculated may mean bad news for some colleges and universities.

07/2014

“We include in our emails a link to a brief video that explains that we are counselors, not collectors, working on behalf of the college the borrower attended, and that we work with borrowers and their loan servicers to resolve their loan payment issues. The video invites the borrower to call us.”

—Craig P. Anderson, senior vice president, business development, USA Funds

07/2014

A recent Boston Globe investigative series sparked national scrutiny of neighborhoods where some of the city’s college students are reportedly living in crowded, unsafe conditions. The allegations spawned a number of reactions from city officials.

07/2014
HR expert Carol Patton says alumni have value to HR as recruiters and university advocates.

In the midst of shrinking budgets and staff, HR professionals at colleges and universities can take advantage of an often overlooked resource to help accomplish their goals.

07/2014
There’s value in treating noncredit courses as more than just an add-on to degree programs.

Georgetown University officials had a bit of an epiphany recently about the impact of their noncredit courses. While the offerings had been around since the 1990s, administrators hadn’t realized the big benefits they could bring to the institution.

07/2014
Colleges and universities may consider other uses for their chapels if attedance of religious services drops.

When the pews in campus chapels aren’t filled with students every Sunday, institutional officials may question the best use of the space.

Research from two Florida institutions found that less than 2 percent of The University of Tampa students and only 6 percent of students at nearby Eckerd College attended religious services in campus chapels.

07/2014

One provision of the Affordable Care Act is that religious-affiliated companies and organizations do not have to pay for contraception coverage for female employees.

The companies would, however, be required to file EBSA Form 700, registering their religious objection. Form 700 allows insurers to assume responsibility for birth control.

07/2014
Aaron Mahl is an enrollment management consultant at Scannell & Kurz.

Although managing enrollment efforts has never been easy, it was not that long ago when the traditional funnel was somewhat predictable.

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