.Today we received a phone call from a young woman in her first year attending a large, private, urban university. "How are things going?" we wanted to know. "What's up?" The concern in her voice was evident. "Everything's great," she remarked. "Except, well, Chemistry."
An excellent strategy, poorly executed, will almost always fail. This is particularly true in financial aid offices, where timing, top-notch service delivery, and effective processing can be just as important as the financial aid offer itself.