Articles: Enrollment & Retention

02/2015
Karine Joly says SnapChat may be a useful recruiting tool for colleges and universities.

You’ve tamed Twitter, made inroads with Instagram and finessed Facebook.

Now you can take a break from keeping up with the social networking habits of college students, right?

Think again.

12/2014
The Ross School of Business at the University of Michigan has a variety of interactive learning and study areas built around a Winter Garden. The space can be used for galas, corporate presentations, guest speakers and alumni events. Completed in 2009 for $125 million, the facility also houses a fitness center and a café. Designer: Kohn Pedersen Fox Associates (New York, N.Y.);  Structural engineer: Thornton Tomasetti (New York, N.Y.); Mechanical and electrical engineer: Cosentini Associates (New York, N.Y.

There’s an old joke about business schools, which see more than their share of facility upgrades: As soon as the b-school vacates its old quarters to move into a new building, every other school in the university is vying for the vacant space.

12/2014
Preventing flu at Mizzou: University of Missouri got more students to get a flu vaccination by  folding the cost into the per-semester student health fee and by offering the shot at locations throughout campus.

A public healthcare crisis thrust Southern Methodist University into the spotlight in September when a Liberian man visiting Dallas was diagnosed with the Ebola virus.

01/2015
Promos such as these remind off-campus residents to be neighborly in Fort Collins. Sophomores transitioning from on-campus housing attend a “Where I Live” workshop covering living expenses and rental agreements. Each August, staff, residents, and campus and city police hit the streets to distribute information on city residence codes and laws. And during a fall community cleanup, students offer to rake leaves and wash windows for their neighbors.

From dealing with an increase in student housing to managing off-campus student conduct, Colorado State University and the city of Fort Collins have a more than decade-long partnership that’s become a model for other higher ed institutions and their hometowns.

01/2015
Keeping with the building’s contemporary feel, “The Lantern,” a large installation that hangs in the lobby of University Crossing at UMass Lowell uses wooden panels to help reflect light into the building and dampen sound.

All offices involved in student success are now, for the first time, housed together in the new 230,000-square-foot University Crossing student center. The building also links the South, North and East campuses with the city’s downtown business district and cultural attractions.

01/2015
Aaron Mahl is a consultant with Scannell & Kurz.

For many, Jan. 1 signifies a day of great college football bowl games, highly caloric leftover holiday food, and time with family and friends ringing in the New Year.

01/2015
Communicable diseases that can impact college and university campuses run the gamut from mumps to measles.

Although flu is the most common infectious disease on college campuses, trailing not far behind it is chlamydia, one of the sexually transmitted diseases most prevalent among young adults.

01/2015

With a design to do things their own way, Generation Z, or people ages 16 to 19, could change higher ed.

01/2015
Marc C. Whitt is a 32-year veteran of higher education public relations and marketing.

For the first few months of a New Year, many of us are eager to get physically fit. And those of us who work in PR and marketing must stay professionally fit by remaining relevant to meet and even surpass those needs our institutions will always have.

01/2015

The number of college students with dependent children has been growing, with 4.8 million U.S. undergrads raising children.

Yet, campus-based child care has been declining, according to a new analysis of 2013 U.S. Department of Education data by the Institute for Women’s Policy Research.

12/2014
In 2013, nearly seven in 10 borrowers owed less than $25,000 in college debt, according to the College Board. (Click to enlarge)

Might the cliche of the forever-indebted college student someday become a fable?

12/2014
A majority of higher ed leaders expect modest to significant increases in tuition revenue in 2015. (Click to enlarge chart)

Turbulence in the world of campus finance since the Great Recession has been starting to smooth, but the outlook is hardly pre-recession rosy.

12/2014

Ohio State, Arizona State, Creighton (Neb.), Bentley (Mass.), George Mason (Va.) and Purdue (Ind.) universities are among the first that have hired Gallup to survey their alumni to gather data on their graduates’ well-being and workplace engagement.

12/2014
Higher ed leaders expect modest enrollment increases in the coming year. (Click to enlarge graphic)

From declining numbers of traditional-age high school graduates and changing student demographics, to the overall concern among consumers about the value of a higher education, anxiety will haunt enrollment administrators moving forward.

12/2014

Colleges and universities expect to add students in 2015, though no institutions anticipate significant growth or decline in any enrollment sectors, according to a UB survey of higher ed administrators

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