Articles: Enrollment & Retention

01/2014
The Loyola platform is a one-stop shop for tracking and spending points.

“Engage with the career center” sounds a bit like “eat your vegetables” to a college student.

01/2014
Jacqueline Gregory is director of enrollment management marketing for RuffaloCODY.

These days, institutions can’t say they fully “control” their recruitment and enrollment process—but they can adjust to how prospective students and their families are navigating it.

01/2014

In the epic Hunger Games trilogy, Katniss learns that to survive, it is not enough to know where to be—it is just as important to know where not to be. For higher education, this means knowing what programs to curtail, and what markets to stay out of.

01/2014
Stephen Madigosky is a professor of environmental science at Widener University in Chester, Pa.

I live in a world of lectures, faculty meetings and final exams. For my environmental science students and me at Widener University in Chester, Pa., however, it’s also a world of hands-on research on a butterfly farm in Costa Rica, or experiential learning in the rainforests of Peru.

01/2014

The high and rising cost of education, coupled with a vast range of low-cost options flooding the marketplace, has impelled much of higher education into an “adapt or die” mindset. This is relatively uncharted territory for many institutions.

01/2014

How an institution labels its continuing education division often reflects its mission or goals. Below are some examples of terminology used in the field—and insight into why each institution made that choice.

12/2013
 Today, preparing for a course may require students to gather a wide variety of resources, both printed and digital.

Preparing to take a college-level course once meant simply heading to the campus bookstore and purchasing the textbook.

12/2013

When life gets in the way, community college students often “stop out,” meaning they put their education on hold with the intention to return and complete a degree.

12/2013
Karine Joly says digital content is now the currency for search, social networking and even advertising.

What will 2014 bring to the digital field in higher ed? That’s the million dollar question at the start of this new year. Unfortunately, charting a precise course for success over the next 12 months isn’t possible.

12/2013

More college students are using their smartphones as a study tool even though the internet and activities like texting were cited as the biggest distractions to hitting the books, according to a new study by McGraw-H

12/2013

Not everyone on campus is ready to use e-books, video lectures and other digital learning materials. But the campus bookstore can help in the adoption of new technology.

12/2013
Craig Marshall says digital signage can give students the real-time information they expect.

As the world becomes more connected, it is changing the way we view information and interact with it. By 2014, it is estimated there will be approximately 2 billion computers, 5 billion smartphones, 7 billion people, and 10 billion smart devices.

12/2013
Leon Botstein says of college admissions: “It’s not an objective process. It’s completely subjective.”

Bard College in New York made news last fall when President Leon Botstein announced that prospective students would no longer be required to submit their grades, SAT or ACT scores, teacher recommendations or the typical personal essay.

12/2013

In November, Illinois became the 15th state to allow same-sex marriage, but one couple planning to tie the knot had hopes dashed when their chosen venue turned them down.

11/2013

At Texas Christian University, where there have been six suicides in the last three years, training staff to recognize the warning signs of suicide is considered an imperative.

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