Articles: Enrollment & Retention

It's too early to prescribe a tried-and-true methodology for meeting Donor 3.0 actively. There's still much change and experimentation happening, and each college or university will have to tailor its strategy to the peculiarities of that community.

We're starting the new year by announcing a new recognition program here at University Business, a program that honors those administrative departments that have found a way to work smarter and better.

Although there are glimmers the recession could be ending, the unemployment rate is expected to stay high for some time to come.

The economic crisis has dominated the headlines since September 2008 and taken its toll on individuals and institutions alike. Few have been immune to the effects of a volatile stock market, low interest rates, rising unemployment, tight credit markets, and plunging real estate values.

IN A RECENT MOODY'S SURVEY, almost 30 percent of private colleges projected declines in net tuition revenues for the current fiscal year. This is likely not because enrollments declined, but because more financial aid was spent in achieving enrollment goals.

WHEN IT BECOMES HARDER TO raise funds and the notion of success is coming up with just 90 percent of last year's revenues, fundraisers must get smarter--by better understanding their donors and the different tools and approaches to connecting with them.

IN THE PAST SEVERAL YEARS, most of us have read any number of time management articles that focus on how easy it is to become a slave to e-mail.

NO ONE ENVIES YOU, DEAR READER. Higher ed administrators are seeing students with greater financial need and donors with shallower pockets and shorter arms. What are you and your fundraising folks to do in order to narrow that gap?

IN ITS SIMPLEST FORM, ENSURING the linkage between financial aid and enrollment projections is about two things: solid data analysis and communication. How many new and returning students will there be, and how much institutional grant aid will they require?

IN AN EFFORT TO GET AMERICA’S recently unemployed workers back to work, the Obama administration has implemented several initiatives to encourage them to learn new job skills through postsecondary education.

IT WAS THE DISASTER THAT DIDN'T happen, despite the headlines in national and local newspapers throughout the spring of 2008. “College Financial Aid System ‘In Crisis,’” proclaimed USA Today. “No Funds to Lend to 40,000 Students,” blared the Boston Globe.

WHILE ONLY 19 PERCENT OF Americans aged 12 to 17 have ever listened to a podcast, according to the Pew Internet and American Life Project, many institutions have invested in academic or marketing initiatives to offer content and updates via podcasting.

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