Articles: Enrollment & Retention

Are you watching all the for-profit universities'; stocks soar as their online programs grow by double-digit percentages?

Natural and man-made disasters cause immediate harm and can also have an impact for months or years afterward.

In our current economic environment, critical funding for an array of essential entities and institutions has dried up, leaving a momentous gap between budget needs and realities. Universities are certainly no exception to this phenomenon. Even Harvard is feeling the pinch.

We're starting the new year by announcing a new recognition program here at University Business, a program that honors those administrative departments that have found a way to work smarter and better.

Although there are glimmers the recession could be ending, the unemployment rate is expected to stay high for some time to come.

The economic crisis has dominated the headlines since September 2008 and taken its toll on individuals and institutions alike. Few have been immune to the effects of a volatile stock market, low interest rates, rising unemployment, tight credit markets, and plunging real estate values.

IN A RECENT MOODY'S SURVEY, almost 30 percent of private colleges projected declines in net tuition revenues for the current fiscal year. This is likely not because enrollments declined, but because more financial aid was spent in achieving enrollment goals.

WHEN IT BECOMES HARDER TO raise funds and the notion of success is coming up with just 90 percent of last year's revenues, fundraisers must get smarter--by better understanding their donors and the different tools and approaches to connecting with them.

IN THE PAST SEVERAL YEARS, most of us have read any number of time management articles that focus on how easy it is to become a slave to e-mail.

Many colleges and universities are confronting even more complex challenges than usual. Indeed, the timing, intensity, and consequences of some of the most serious challenges qualify them as outright crises.

Determining the fair value of assets and liabilities on a university's financial statement has become increasingly stringent, particularly under the Financial Accounting Standards Board (FASB) Accounting Standards Codification Fair Value Measurements and Disclosures (Topic 820), formerly FAS 157.

It's too early to prescribe a tried-and-true methodology for meeting Donor 3.0 actively. There's still much change and experimentation happening, and each college or university will have to tailor its strategy to the peculiarities of that community.

NO ONE ENVIES YOU, DEAR READER. Higher ed administrators are seeing students with greater financial need and donors with shallower pockets and shorter arms. What are you and your fundraising folks to do in order to narrow that gap?

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