Recently I went through a professional transition, leaving a job and a staff I loved to assume greater responsibility and new opportunities. While I was enthusiastic to accept a new challenge, I was proud to have been a part of a great admissions team at a great institution.
Articles: Enrollment & Retention
10/1/2006
We live in an era of great uncertainty for many in our workforce. At this moment, entire industries are being impacted by technological advances and the emergence of low-cost labor markets. Traditionally "safe" entry-level careers such as customer service, call center, and back office processing are ceasing to exist with the exception of specialized niche markets, where high-level skills and proximity to the client are important.
9/1/2006
Five presidents of U.S. colleges and universities today voiced heavy criticism of cuts in federal higher education programs being considered by Congress in the next week.
The presidents--Douglas Bennett of Earlham College (Ind.), Michael McCall of Kentucky Community and Technical College, David Shi of Furman College (S.C.), William Troutt of Rhodes College (Tenn.), and John Welty of California State University, Fresno-decried the proposed cuts as a "raid on student aid."
9/1/2006
Over the past several months, the message has been hard to miss. University of Pennsylvania President Amy Gutmann spoke in March on the value of access. Amherst College (Mass.) President Tony Marx talked about it in a February issue of Business Week. Stanford, Harvard, and other schools made national headlines with their own financial aid announcements.
9/1/2006
What are the four basic indicators of a successful school in its operations and well-being?
Indicator 1 Population.
Indicator 2 Population.
Indicator 3, Well, no surprise here--Population.
Indicator 4, Customer service levels.
9/1/2006
Today's high school juniors and seniors likely grew up surrounded by "Baby on Board" stickers, bicycle helmets, television v-chips, and nanny cams. Since birth these children have felt the intense focus of parents who are some of the most well-informed worriers on the planet.
9/1/2006
Already popular with websites looking to offer visitors the ultimate browsing experience, live chat support has gotten a major makeover of late, offering universities a number of new sophisticated online tools to interact online more effectively.
9/1/2006
If you have recently taken a look at the faces of the students on your campus, you have probably noticed that they are looking older than they used to. That's because the fastest growing segment of the higher education market is reported to be non-traditional working adults.
In fact, since this group now makes up more than 50 percent of the postsecondary student population, they are an essential consideration for curriculum design, enrollment, and marketing efforts.
9/1/2006
Is your institution using its fiscal resources to its greatest advantage to fulfill its mission and meet expectations within and beyond the campus? In an era of escalating costs and reduced resources, it's a question that every institution of higher education should be asking.
8/1/2006
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Everyone knows how to reach prospects and alumni, and the importance of doing so. But what about the students in between?
8/1/2006
It's not surprising that community colleges lag behind their four-year counterparts when it comes to utilizing the internet to recruit and admit students. What might be surprising is how large that gap can be.
According to the "E-Recruiting Practices Report" from Noel-Levitz, just over 10 percent of two-year colleges surveyed buy students' e-mail addresses, compared to more than three quarters of four-year colleges and universities.
7/1/2006
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Just as the internet has created opportunities in the business world that were once unimaginable, it is also revolutionizing higher education, especially in driving student enrollment.
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