Articles: Enrollment & Retention

01/2015
Mobile device page views spiked after North Carolina State University launched its redesigned website, which was optimized for mobile.

Colleges and universities miss a significant opportunity to capture the attention of their primary web audience—teens and young adults—when their websites aren’t designed to perform well on mobile devices.

02/2015
Kimberly R. Cline, president of Long Island University, says branding is essential in higher ed.

Branding may have historically been considered too commercial an endeavor for higher ed, but this mindset has clearly evolved.

02/2015
Paula V. Smith is a professor of English and director of the Purposeful Risk Engagement Project at Grinnell College in Iowa.

The academic landscape is fraught with risk—everything from hazardous chemicals and internal fraud, to flu outbreaks and budget shortfalls.

01/2015
Successful firsts: MIT’s First Generation Program website includes personal snapshots from first-gen students, alumni and faculty.

Thirty percent of higher ed students today are the first in their family to attend college, while 24 percent—4.5 million—are both first-generation and low-income.

01/2015
UNC-Charlotte’s 49ers join the top level of college football this fall—a move administrators say will create energy on campus and giving the growing university more influence in the NCAA.

New football teams continue to take the field at colleges and universities each fall, overcoming criticism—from within higher ed and from outside—that sports programs not only suck up money des...

02/2015

Dartmouth College has launched a new campaign to combat harmful student behavior, including sexual assault and high-risk drinking.

02/2015
Columbia College in Missouri is vastly expanding its athletics program, but  officials have no plans to add a football program.

The athletic department at Columbia College in Missouri will have tripled in size by the 2016-17 school year. But it has no plans to field a football team, says Cindy Potter, the associate director of athletics.

02/2015
Karine Joly says SnapChat may be a useful recruiting tool for colleges and universities.

You’ve tamed Twitter, made inroads with Instagram and finessed Facebook.

Now you can take a break from keeping up with the social networking habits of college students, right?

12/2014
The Ross School of Business at the University of Michigan has a variety of interactive learning and study areas built around a Winter Garden. The space can be used for galas, corporate presentations, guest speakers and alumni events. Completed in 2009 for $125 million, the facility also houses a fitness center and a café. Designer: Kohn Pedersen Fox Associates (New York, N.Y.);  Structural engineer: Thornton Tomasetti (New York, N.Y.); Mechanical and electrical engineer: Cosentini Associates (New York, N.Y.

There’s an old joke about business schools, which see more than their share of facility upgrades: As soon as the b-school vacates its old quarters to move into a new building, every...

12/2014
Preventing flu at Mizzou: University of Missouri got more students to get a flu vaccination by  folding the cost into the per-semester student health fee and by offering the shot at locations throughout campus.

A public healthcare crisis thrust Southern Methodist University into the spotlight in September when a Liberian man visiting Dallas was diagnosed with the Ebola virus.

01/2015
Promos such as these remind off-campus residents to be neighborly in Fort Collins. Sophomores transitioning from on-campus housing attend a “Where I Live” workshop covering living expenses and rental agreements. Each August, staff, residents, and campus and city police hit the streets to distribute information on city residence codes and laws. And during a fall community cleanup, students offer to rake leaves and wash windows for their neighbors.

From dealing with an increase in student housing to managing off-campus student conduct, Colorado State University and the city of Fort Collins have a more than decade-long partnership that’s...

01/2015
Keeping with the building’s contemporary feel, “The Lantern,” a large installation that hangs in the lobby of University Crossing at UMass Lowell uses wooden panels to help reflect light into the building and dampen sound.

All offices involved in student success are now, for the first time, housed together in the new 230,000-square-foot University Crossing student center.

01/2015
Aaron Mahl is a consultant with Scannell & Kurz.

For many, Jan. 1 signifies a day of great college football bowl games, highly caloric leftover holiday food, and time with family and friends ringing in the New Year.

01/2015
Communicable diseases that can impact college and university campuses run the gamut from mumps to measles.

Although flu is the most common infectious disease on college campuses, trailing not far behind it is chlamydia, one of the sexually transmitted diseases most prevalent among young adults.

01/2015

With a design to do things their own way, Generation Z, or people ages 16 to 19, could change higher ed.

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