You are here

Articles: Enrollment & Retention

Higher ed thought leaders and reader surveys provide insights into what's ahead for colleges and universities in 2015.

To help our readers navigate the coming year in higher education, University Business proudly presents Outlook 2015. In-depth stories cover the major trends impacting administration and management, enrollment and retention, finance, facilities, technology, and teaching and learning. We interviewed administrators and other experts in each of these topics to capture their predictions about what 's on the horizon for colleges and universities.

The contemporary campus recreation center has graduated from yesterday’s dingy weight room. In fact, at many institutions, the rec center serves as a multipurpose space, hosting celebrations on special occasions and promoting student wellness in body and mind throughout the semester.

Billboards promoting the Meredith College "Going Strong" brand can be spotted throughout the Raleigh, N.C., area and beyond.

When you think “rebranding campaign,” it most likely conjures up images of marketing and communications officers meeting with the school president and board of trustees to toil over logo colors, mascots and slogans. In reality, it’s a much more complex process, involving the entire school community.

There are few economic challenges that move the dial in America quite like the skyrocketing costs of higher ed. From early morning pundits to late night talk shows the student and family debt burden issue is clear and ever present.

In the view of U.S. Senator Elizabeth Warren - "Rising student-loan debt is an economic emergency…Forty million people are dealing with $1.2 trillion in outstanding student debt. It's stopping young people from buying homes, from buying cars and from starting small businesses. We need to take action."

Former Yale professor William Deresiewicz has caused some controversy with his latest book, "Excellent Sheep."

In 2008, former Yale professor William Deresiewicz's scathing essay on elite colleges and universities went viral, gaining more than 100,000 views in a matter of weeks. His book Excellent Sheep: Thinking for Yourself, Inventing Your Life, and Other Things the Ivy League Won’t Teach You continues the theme.

Colleges and universities balance questions of safety and discrimination when asking about criminal histories on applications.

In an era where many campus security efforts are being amplified, some schools are relaxing certain policies around prospective students’ criminal backgrounds.

Beginning in 2016, when prospective students to the Rose-Hulman Institute of Technology (Ind.) submit their SAT scores and transcripts, they’ll be asked to take a personality quiz to help the school determine who has the right stuff to succeed.

“I’ve always felt there’s something missing in admissions, something that we can do better,” says Jim Goecker, vice president of enrollment management and strategic communication.

Bill Berg is an enrollment management consultant at Scannell & Kurz, a RuffaloCODY company.

The often-used businesses term “right-sizing” has in recent years become common in higher education. Though sometimes used as a euphemism for “downsizing,” it more rightly refers to an effort to optimize enrollment, human resources, programs and facilities—in other words, fixed costs.

There are a host of factors that should go into the analysis when an institution is attempting to match demand with its capacity to meet that demand.

Power nap pod: EnergyPods at Saint Leo U help students and faculty catch up on zzz’s.

Saint Leo University installed four "EnergyPods" in a residence hall common room to give a boost to students who may have let their sleep patterns slip. The Central Florida school is not alone in providing nap space beyond hard library desks and random couches.

Applicants with dreams of attending Portland State now learn the outcome of their applications at least two weeks earlier than before.

Applications from prospective Portland State University students and all supplementary materials are captured electronically and automatically routed for processing. This digital record keeping continues as students matriculate. Integration with Banner gives admissions counselors and others the ability to view student records without touching a single piece of paper.

Located in Myrtle Hall, the Pratt Institute’s Bursar and Financial Aid offices have taken a holistic approach to serving students.

Managing personal finance is difficult enough for working professionals. For college students, it can be almost impossible. Part of the reason is that there are multiple finance-related aspects to higher education, and they have different, often confusing languages, says Nedi Goga, executive director of student financial services and compliance at Pratt Institute in Brooklyn.

Digitized recordkeeping streamlines processes for staff working in Admissions and Records while also providing students with access to forms at any time.

Higher education administrators looking to increase efficiency frequently cite document management as a major roadblock. Even so, the numerous flaws in the system used by the College of the Desert’s admissions and records department went beyond the typical woes.

Increasing enrollment is a priority for many institutions. The race is on to create a marketplace distinction in order to attract new students and to retain current students. As if this challenge weren’t enough, colleges and universities are faced with rising costs, reduced endowments and smaller budgets. As campus leaders look for ways to leverage their resources and still accomplish their enrollment and growth goals, one viable strategy is to recognize the role that physical facilities have on student attraction and retention.

Opinions, please: The Creative Collection wall, set up in the Marlboro  College dining hall, invited ideas, words and drawings that were used to shape the institution's branding campaign.

Clark University (Mass.)

  • Clark welcomed its first full class under the Liberal Education and Effective Practice program in fall 2013.
  • A record 7,291 students applied to be part of Clark’s class of 2018, a 31 percent increase over last year’s numbers and a 70 percent rise over two years.

Mount Ida College (Mass.)

The number of Americans age 18 to 21, the traditional college age, has decreased by nearly 700,000 since 2011—from 18.1 to 17.4 million—according to research from the University of Virginia. With this decline, many colleges could turn to older non-first-time students to maintain enrollment numbers and financial goals.

Pages