There are scholarships available for just about anything these days. In addition to endowed scholarships for students with names such as Zolp, Scarpinato, Gatling, Baxendale, Hudson, Thayer, Downer, Bright, and Van Valkenburg, many organizations offer awards for specific talents or interests.
Articles: Enrollment & Retention
10/1/2010
Higher Education Hiring
Colleges and universities are where the jobs are.
Amid all the gloomy head-lines about furloughs, layoffs, hiring freezes, and early retirement, one employment trend report offers a glimmer of hope.
10/1/2010
Given the multiple goals and multiple players involved in developing and managing endowed scholarship funds, there are lots of opportunities for communication gaps, poor service, and less than optimal use of the funds. In an ideal world, endowed funds and annual gifts given for scholarship support would be used to take the place of unfunded aid in the offers made to students, freeing unfunded (and therefore unrestricted) resources for other purposes.
10/1/2010
In 1999, the North Dakota University System coordinated a roundtable discussion inviting its board of directors, K-12 administrators, employers, and others to address their expectations of the university.
"It was a landmark event in North Dakota's higher ed history," explains Michel Hillman, vice chancellor of academic and student affairs at NDUS in Bismarck, which has 11 campuses. "What was recommended was a consistent set of accountability measures."
10/1/2010
Bill Tyson has been advising colleges and universities on getting media attention for more than 30 years through his firm Morrison & Tyson Communications. Now he's taken some of that knowledge and put it into Pitch Perfect: Communicating with Traditional and Social Media for Scholars, Researchers, and Academic Leaders (Stylus Publishing, 2010), a how-to guide for thoughtful communications planning that can increase the likelihood of national media coverage.
10/1/2010
College graduates are used to hearing from their alma maters with requests about donations and to cheer on the school athletic teams. But lately, alumni from a growing number of institutions are hearing the sounds of alumni offices retooling themselves to offer an unprecedented array of services and programs.
9/1/2010
A recently enacted state law requires all institutions in the California State University and University of California systems -- plus community colleges that maintain student housing facilities -- to provide students raised in foster care with priority campus housing year-round. Luckily for these schools, they've gotten a head start on providing housing and other support services for this group.
9/1/2010
In a previous column published in the June issue of University Business, I shared a few anecdotal examples of how universities and colleges had started to use online analytics to inform their marketing and communications decisions. Unfortunately, there was no available data on analytics usage across institutions at that time. I decided to survey practitioners, thus testing my hypothesis that a change of attitudes in higher education toward web and social media analytics was required.
9/1/2010
It seems like a geological age ago when admissions officers considered themselves educators first and foremost, with a penchant for interacting on a personal basis with adolescents, their parents, and professional counselors in the high schools.
9/1/2010
It took one determined program director, two tries, three years, and much collective brainpower—but at Chatham University in Pittsburgh, today's interior architecture program students can earn a bachelor degree in three years rather than four.
9/1/2010
It's hard to believe that it's been 10 years since brand marketing first swept higher education. During that time we have seen countless colleges and universities launch and develop brand strategies. And based on the number of RFPs in play, it appears that the interest in brand marketing will likely not diminish any time soon.
As we look forward to that next decade of brand marketing, I thought it might be useful to look back to see what lessons we have learned.
7/1/2010
In today's difficult economy, colleges and universities are suffering like they never have before. Fundraising levels have dropped dramatically, and the amount donated annually by supporters is roughly half of what it was a few years ago. Endowments are suffering, which impacts schools' ability to support students and programs. In addition, with federal and state budget cuts also running rampant, faculty and staff are being laid off, regardless of their credentials and ability.
7/1/2010
When competing for top students, many colleges are finding that offering merit awards or generous need-based packages is no longer enough to win the day. Academically successful students typically have multiple offers from which to choose. So, all things being equal when it comes to financial aid, how does a college compete for the best and the brightest? Here are four ideas for sweetening the offer to the student that everybody wants—because it's not just about money anymore.
7/1/2010
The financial pressures on institutions and the scrutiny on spending continue. But campus administrative offices also continue to find new ways to change their practices for the better.
As the stories of our Summer 2010 Models of Efficiency honorees demonstrate, there are a multitude of good ideas being implemented that streamline processes without reducing the quality of service that campus constituents deserve, and in many cases expect.
6/1/2010
Making Sense of SB 1070
Arizona's higher ed leaders stay focused in wake of controversial immigration law
Leaders at Arizona higher ed institutions have been maintaining proactive responses to concerns about whether their policies may change as a result of SB 1070, a new law that makes it a crime to be in Arizona without legal immigration status.
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