Based on Twitter, blogs, and web conferences, it looks like everybody in higher education is talking about check-ins, Facebook Places, Foursquare, Gowalla, and SCVNGR. No matter where they work, from liberal arts colleges to big state universities, many web communication and online marketing professionals have already adopted location-based services (LBS).
Articles: Enrollment & Retention
2/1/2011
Global education has been a focus in American higher education for several years. Recently, we have seen an increase in conferences, speeches, and papers encouraging us to think globally and prepare our students for a world where success may be dictated by one's ability to navigate varying cultures, languages, and practices.
1/1/2011
Stealth Apps Up at Colleges: When the admissions application is the first contact
Who are you and how did you find us? That's what admissions officers at colleges and universities all over the country are asking this year as "stealth applications" proliferate.
1/1/2011
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Rich in natural light, the building aims to help students be inspired by the school's mission, encouraging them to remember the need for accountability and transparency in international service. |
1/1/2011
With the rising cost of higher education a challenging reality for students and educators, affordability is being addressed by legislation on both state and federal levels. For example, institutions are being urged to explore cost savings for students via provisions in the Higher Education Opportunity Act. At Grand Rapids Community College (Mich.), our bookstore operator partner, Follett Higher Education Group, approached us about their Rent-A-Text program.
1/1/2011
We have written before about the importance of considering your institution's market position relative to competitors when planning future price increases. When sticker price position is higher than "prestige" position (based on publicly available measures like test scores, U.S. News rank, and selectivity) institutions often see declining demand.
1/1/2011
The national spotlight that shone on community colleges all year got a little brighter in the last quarter as new programs were announced and a White House Summit on Community Colleges was held.
1/1/2011
Back in 2003, University Business ran a cover story that asked, "Is the Tablet PC the Future of Higher Education?"
It was an exciting time, when computers were faster and more powerful than ever, and everyone was still just scratching the surface of how to interact with the internet.
1/1/2011
We delved into the topic of admissions office budgets with a plan to feature the diminishing resources available to college admissions offices and how that situation has impacted enrollment efforts. But as it turns out, admissions counselors are also concentrating on the limited resources of their institutions as a whole, and, concurrently, the financial challenges faced by prospective and current students and parents.
1/1/2011
Enrollment officials are looking at what their institutions offer students overall. For example, Lake Forest College (Ill.) has placed an emphasis on increasing partnerships across the institution and "adding value to the student experience through collaborative academic programs," says admissions vice president Bill Motzer.
1/1/2011
Text in a Crime Tip
e2Campus' uTip service from Omnilert enables campus constituents and community residents to report suspicious activity or crime incidents by sending a short message service (SMS) text message. Made to work in conjunction with e2Campus, uTip can deliver anonymous tips sent from a standard cell phone to public safety or campus police's mobile phones and e-mail accounts.
11/1/2010
Clery Act Turns 20
Law makes continued strides in enhancing campus safety
After the murder of their daughter in her residence hall room in 1986, Howard (now deceased) and Connie Clery pushed for a federal law to strengthen campus crime awareness and personal safety. November 8 marked the 20th year for the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act.
11/1/2010
A recent, unsuccessful effort by Senate leaders to provide a path to citizenship for children who were brought to the United States illegally sparked debate over the provision among financial aid administrators. The provision, commonly referred to as the DREAM Act, would allow the children of illegal immigrants to earn citizenship through higher education or military service.
11/1/2010
Gov. Mitch Daniels recently implored Indiana's public college trustees to maximize efficiencies and cut administrative costs. Instead of coming to the "Statehouse asking for more money," as he stated, trustees should "stay back at the school and find ways to be more efficient with those dollars." As the president of Indiana's largest public college, I applaud the Governor for acknowledging how critical it is to manage costs as our state faces serious budget challenges.
10/1/2010
Higher Education Hiring
Colleges and universities are where the jobs are.
Amid all the gloomy head-lines about furloughs, layoffs, hiring freezes, and early retirement, one employment trend report offers a glimmer of hope.
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