Articles: Enrollment & Retention

Can you believe it? I’ve been writing this column about digital marketing in higher education for seven years.

When we entered college, the Elementary and Secondary Education Act of 1965 was already in place—guaranteeing access to K12 education regardless of race, ethnicity, or ability.

To avoid student loan pitfalls and misconceptions, NASFAA recommends administrators ensure students know:

Feedback from private student loan borrowers reveals they hold a host of common misconceptions about their loans.

Could the admission of Grand Canyon University (Ariz.) into the Western Athletic Conference help change the perception of for-profits among the higher education community?

12/2012

As a consultant to schools on programming for students with autism, I’m used to proposing ideas and hearing, “Sounds great, but sorry, we can’t do that.” Good intentions sometimes can’t overcome limitations in resources.

11/2012

It’s really no surprise that today’s technology-savvy generation is challenging elements of the traditional college recruitment process.

While social media is a great way to share news with family and friends, students don’t always realize the implications for their ability to secure jobs in the future.

Admissions counselors are busy folks with some pretty important decisions to make, so it’s no wonder colleges and universities are looking for ways to make their lives a little more efficient.

The American Council on Education (ACE) has announced a research effort examining the academic potential of massive open online courses (MOOCs), in which it will evaluate select Coursera courses for college credit.

Any Texan will tell you that yes, size really does matter, especially in the expansive Lone Star State, where they tend to do most things big—and take pride in it.
Sometimes, though, that bigness causes problems.

11/2012
Simpler for graduating students, the new process is also a moneysaver.

Five years ago, Polk State College (Fla.) struggled to manually process 800 graduation applications each year. Students first completed a paper graduation application.

With the cost of a college education very much in the public eye, schools are taking great care to articulate the financial aid options they offer.

The U.S. Department of Education’s requirement that colleges verify the identity of prospective students created an overwhelming amount of work for the Dallas County Community College District (Texas).

UPenn Lobby with fireplace

With any campus building, what’s on the inside counts just as much—and probably more—than what’s on the outside. This is especially true with residence halls, which must include a balance of private and shared spaces.

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