Articles: Enrollment & Retention

7/1/2011

There was just one problem with State University of New York at Cobleskill’s otherwise successful plan to boost revenue by focusing on noncredit-bearing professional education programs and community-based programming.

That was finding a better way to get students signed up for classes, yet one that was cost-neutral so as not to wipe out the revenue gains.

7/1/2011

Engaged students are successful students. That is a well known fact on college campuses. The trick is encouraging that engagement, particularly for community college leaders. "About 80 percent of our students are low income," says Stephen Head, president of Lone Star College-North Harris (Texas). "Many of them are also the first in their family to attend college."

6/1/2011

The tornadoes that ripped across the South in April devastated everything in their paths. Some institutions had to close their doors before semester’s end.

6/1/2011

Overlooking the Hudson River, this tech center helps orient the Marist College (N.Y.) campus to the river and will help enforce the role of technology across disciplines.

6/1/2011

Republicans and Democrats agree: The projected cost of the Pell Grant program is unsustainable. Now policymakers are looking at the best ways to reduce costs.

6/1/2011

Some of the scariest risks on campus remain hidden until the moment that students, teachers, and staff experience them. Until the shooter kills, the funding disappears, or the opposing party files the lawsuit, everything seems fine. Then, the overwhelming grief takes hold or the power to educate diminishes due to lack of resources. That's why, as campus leaders know, action must be taken before the risk occurs.

6/1/2011

The Student Aid and Fiscal Responsibility Act (SAFRA), passed in May 2010 as part of the Healthcare Reform Act, was an attempt to rein in the student loan industry and save money by taking private lenders out of the equation. But a year later, educators, parents, and legislators are asking, is the program delivering on its goals?

6/1/2011

A year ago, at the presentation I gave at the EduComm conference and within this column (June 2010 issue of UB), I made the argument--and plea--for a web and social media analytics revolution in higher education. I explained why and how institutions should rely on analytics to stop making marketing decisions on opinions, guesses, and hunches and start embracing a more data-driven approach.

6/1/2011

It doesn’t get greener than planting trees, and thanks to the Arbor Day Foundation’s Tree Campus USA program, colleges and universities are being recognized for their dedication to the most literal translation of going green.

6/1/2011

Ever wonder what Facebook does with the information it collects about you? Ever wonder what you could do with that same information? Economist Richard Thaler of The University of Chicago recently raised the notion that consumers could benefit if companies would turn the data they collect over to the public. His mantra is, “It’s my data--give it back!”

6/1/2011

Just back from campus info visits, with children having us in tow, we gained a fresh perspective on what today's aspiring college students like best to learn, where they want to live, and how they want to engage in the global higher learning experience.

5/1/2011

If you haven’t made your plans yet for EduComm 2011, let me take this opportunity to tell you about the variety of fast-paced, information-packed breakout sessions scheduled for attendees.

5/1/2011

Typically, when institutions conduct exit surveys for students who withdraw prior to completing a degree program, featured prominently are financial aid, cost, or affordability. They usually garner one of the top slots for reasons listed for withdrawal prior to graduation. But research shows there are a number of other drivers that influence re-enrollment trends.

5/1/2011

The federal Dream Act, which would have created a path to citizenship for immigrants who obtained a college degree or had two years of military service, did not include provisions for in-state tuition, but it is still a flash point in the discussion.

5/1/2011

Chances are I am not the only college president being asked these days why my institution is not following Sewanee's lead and reducing tuition by 10 percent—or more.

Several years ago, before the recession, I was being asked a different question about my institution, Hamilton College in Clinton, N.Y.: Why are we still including loans in student financial aid packages when a number of peer colleges have eliminated them?

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