Articles: Enrollment & Retention

09/2013
New financial literacy programs aim to reduce student default rate. (Getty Images.com/MCT Graphics via Getty Images)

A spooky cloud of crimson smoke dramatizes the dread of overwhelming student debt in “The Red,” a short movie thriller created for SALT, the American Student Assistance financial literacy program for students and alumni.

09/2013

The interest in financial literacy has expanded beyond the financial office, which is where Lyssa Thaden, financial education content manager at American Student Assistance, used to focus her pitches.

09/2013

“If you build it, they probably won’t come.” That’s Sara Wilson’s take on the launch of the typical campus financial literacy program. As financial literacy project manager at USA Funds, she knows firsthand how many students participate and what they think later as they look back.

09/2013
Rhe concept of leveraging MOOCs as a data-rich marketing vehicle is new but gaining a foothold

The exploding popularity of MOOCs is beginning to open up a mother lode of data about prospective students that colleges and universities can use for marketing and recruitment purposes.

09/2013
An accessible sculpture adjacent to the main entrance of The College of New Jersey's School of Education building references the early American one-room schoolhouse.

A new School of Education building proves it’s possible to maintain the identities of campus departments while also fostering collaboration.

09/2013
(Getty Images.com/P. Roy Scott) The best approaches to social media outreach involve more than reacting to students who broadcast the negative.

When a student starts tweeting expletives about your institution for the whole world to potentially see, it’s probably time to find out the reason for the lash out and do some damage control.

09/2013

1. “It’s not just building the network. You need the support as well. It’s a campuswide effort.” —Eric Maguire, Ithaca College

2. “You can’t use sarcasm or be funny in a text. You have to think about who is reading it. Inside jokes don’t work publicly.” —Beverly Low, Colgate University

09/2013

“The function of education,” according to Dr. Martin Luther King Jr., “is to teach one to think intensively and to think critically. Intelligence plus character—that is the goal of true education.”

09/2013

Open any newspaper these days and you’ll see variations on the same critiques of higher education we’ve heard for years: spiraling costs, unequal access, ineffective teaching, and so on. And you’ll hear politicians demand greater accountability, while they threaten greater funding cuts.

09/2013

While much has changed in enrollment management in recent years, one fact remains constant: the right kind of leadership is critical in achieving enrollment success.

09/2013

More higher ed leaders are concerned about maintaining enrollment levels at the same time Census numbers have revealed that colleges and universities lost half a million students in 2012. A drop-off had been anticipated for some time, but now institutions must scramble to manage.

09/2013
Leaders at UNC-Chapel Hill and elsewhere can take actions to ensure that athletics don’t get too great a focus to the detriment of academics.

After several years of well-publicized scandals in the athletics programs at The University of North Carolina at Chapel Hill, a new report by the Association of American Unive

09/2013

Higher ed has a new recruitment tool available with LinkedIn’s University Pages, which not only promote a school, but add a powerful networking platform

09/2013
Shop24, shown here on SUNY Old Westbury’s campus, has locations at 10 campuses nationwide, with another 30 slated to open in the next year.

To meet the modern college student’s need for late-night munchies or grocery items, self-service vending stores have begun popping up on some campuses. One of the newest such store is SUNY Old Westbury’s Shop24, which opened this fall and serves the campus’ 4,400 students.

09/2013
60 percent of students say they would not attend an institution that does not provide extensive Wi-Fi, according to a December 2011 Educause study.

Students come onto campus expecting high-performing Wi-Fi not just in their dorms and classrooms, but everywhere from the stadium bleachers to the quad.

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