Articles: Enrollment & Retention

For sure, you’ve heard it before. The term “integrated marketing” isn’t new anymore. But what does it really mean for those of us in the higher education marketing world? And why is it so important anyway?

06/2013
Harassment and sexual assaults were second only to athletics in Title IX allegations filed with the Office for Civil Rights from 2009 to 2011.

Sexual assault on campuses has been in the spotlight lately, leading to conversations among administrators and policymakers about improving Title IX and Clery Act compliance while better protecting students.

Ellis Hall at Hendrix College

Imagine arriving on campus as a prospective student, being greeted by name by the security guard at the gate, pulling into a parking spot with your name on it, and then seeing your name featured prominently on signage in the admissions office.

06/2013

Stable funding of federal Pell Grants, one of the nation’s main financial aid programs for low-income students, would increase affordability and accessibility, according to many groups with a stake in higher education.

As emerging technologies continue to influence the way institutions are managed, effective partnerships on campus become imperative for success.

05/2013

North Carolina legislators passed a bill last month that prevents colleges and universities from requiring students to provide their passwords to Twitter, Facebook and other social networks.

When the entire city of Boston was on lockdown during the April 19 manhunt for the marathon bombing suspects, institutions such as Boston College and Boston University were posting on Facebook to let admitted students know the status’ of open houses scheduled to occur that weekend.

As other campus departments experience cut or stagnant budgets, campus engagement centers have been an exception. Although they’re generally smaller departments, their budgets have been steadily growing over the past few years.

Homeland Security has since ordered all border agents to verify that every international student who arrives in the country has a valid student visa.

The student visa process has come under scrutiny after investigators in the Boston bombings learned that a friend of suspect Dzhokhar Tsarnaev entered the U.S. with an expired student visa.

Bringing a shopping cart experience to online donors so they can give to multiple areas but only check out once is a big step for institutional advancement offices to make.

It’s become fashionable to prize innovation in higher education, not only because university research produces new knowledge that enriches our lives and changes our understanding of the world, but also because new campus programs are themselves markers of institutional vitality.

As student loan debt levels and default rates in the United States continue to climb, consumers remain concerned about the accessibility and affordability of higher education.

The idea was simple: Let online donors make multiple gifts with a single checkout. Not long after Randy Brown joined the Michigan State University advancement team as webmaster in 1999, he got assigned this task, which was anything but simple to execute.

When Boston College leaders sent a letter to a student group in March saying its members could expect disciplinary sanctions if they distributed condoms from dorm rooms on campus, a game of sides followed.

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