Articles: Enrollment & Retention

04/2015
“Excuses” campaign messaging appears on buses, a billboard, bar coasters and coffee sleeves, as well as on radio and the web.

Admissions marketing pros have heard a wide variety of reasons why prospective students don’t believe they can go—or go back—to college.

04/2015
Let there be light—and trees and plants: The walkway connecting University of Regina’s Riddell Centre, which contains the student union and the main food service hub, and the Education Building, home to four academic programs, is an inviting space with plenty of daylighting.

A brighter alternative to the pedestrian tunnel is a ground-level enclosed pedestrian street. It’s a concept that the University of Regina in Saskatchewan has taken to the extreme.

04/2015
This University of North Carolina at Chapel Hill history department building is named for former student, North Carolina secretary of state and Ku Klux Klan member William Saunders.

As high-profile racial incidents on college campuses make headlines across the country, The University of North Carolina at Chapel Hill is grappling with controversy surrounding Saunders Hall.

04/2015
Susan Henking is president of Shimer College in Chicago.

In a “post-racial” and “post-feminist” America, do we still need colleges and universities that serve women?

04/2015
Kent Runyon is executive director of the Novus Medical Detox Center in Florida.

The U.S. makes up 5 percent of the world’s population, yet it consumes 75 percent of the world’s prescription drugs. Additionally, 52 million people in the U.S. over the age of 12 have used prescription drugs non-medically in their lifetime.

04/2015
Westfield State University’s Upvote campaign encourages positive Yik Yak messages.

Yik Yak poses a danger to higher ed communities, but few institutions aggressively track its traffic or have tried to banish the anonymous social media site from campus, according to a UB reader survey.

04/2015

College and university administrators, already aware of their obligations to comply with Title IX of the Education Amendments Act of 1972, (“Title IX”), are facing rapid changes and uncertainty in addressing the rights of transgender students.

03/2015

American colleges and universities are becoming far more internationally focused. The rise in the number of foreign students on U.S. campuses is well-documented, with an 8 percent increase in foreign students seeking education at a U.S.

03/2015
Special delivery, 18th Century style: A student dressed as George Washington delivers acceptance letters to Washington College applicants in the region—proving that innovative doesn’t have to mean high-tech when it comes to admissions tactics.

There was a time when colleges and universities could put their best marketing message out to the masses, and wait for students to respond and express interest.

03/2015
Marc C. Whitt is a 32-year veteran of higher education public relations and marketing. You may follow or contact him @marcwhitt.

Few of us could imagine where we would be in our institutional branding efforts without the internet and its related marketing and public relations applications.

03/2015
Jennifer Wick is vice president of Scannell & Kurz higher education enrollment consultants, a Ruffalo Cody company.

Fueled by government agendas, national press and public opinion, higher education has in recent years come under increased scrutiny in the form of calls for heightened transparency and accountability.

03/2015
A preferred gender pronoun can be selected by University of Vermont students.

The University of Vermont allows its students to identify their own gender around campus, even if it’s no gender at all.

03/2015

When you watched this year’s Super Bowl, did you notice the higher education corporate partnership messaging? We were all witness to a historic NFL football broadcast from the University of Phoenix stadium in Glendale, Arizona.

03/2015

When it comes to producing college publications, it is important to captivate your audience. There is no better way to communicate with students, staff, faculty, alumni and potential prospects than on the devices they already use.

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