Articles: Enrollment & Retention

03/2015
Special delivery, 18th Century style: A student dressed as George Washington delivers acceptance letters to Washington College applicants in the region—proving that innovative doesn’t have to mean high-tech when it comes to admissions tactics.

There was a time when colleges and universities could put their best marketing message out to the masses, and wait for students to respond and express interest.

03/2015
Marc C. Whitt is a 32-year veteran of higher education public relations and marketing. You may follow or contact him @marcwhitt.

Few of us could imagine where we would be in our institutional branding efforts without the internet and its related marketing and public relations applications.

03/2015
Jennifer Wick is vice president of Scannell & Kurz higher education enrollment consultants, a Ruffalo Cody company.

Fueled by government agendas, national press and public opinion, higher education has in recent years come under increased scrutiny in the form of calls for heightened transparency and accountability.

Some of the U.S. Department of Education’s initiatives in response include:

03/2015
A preferred gender pronoun can be selected by University of Vermont students.

The University of Vermont allows its students to identify their own gender around campus, even if it’s no gender at all.

03/2015

When you watched this year’s Super Bowl, did you notice the higher education corporate partnership messaging? We were all witness to a historic NFL football broadcast from the University of Phoenix stadium in Glendale, Arizona.

03/2015

When it comes to producing college publications, it is important to captivate your audience. There is no better way to communicate with students, staff, faculty, alumni and potential prospects than on the devices they already use.

01/2015
Mobile device page views spiked after North Carolina State University launched its redesigned website, which was optimized for mobile.

Colleges and universities miss a significant opportunity to capture the attention of their primary web audience—teens and young adults—when their websites aren’t designed to perform well on mobile devices.

02/2015
Kimberly R. Cline, president of Long Island University, says branding is essential in higher ed.

Branding may have historically been considered too commercial an endeavor for higher ed, but this mindset has clearly evolved. It’s no longer a question of whether a college should brand itself, but of how it can create an accurate embodiment of its mission and student experience.

02/2015
Paula V. Smith is a professor of English and director of the Purposeful Risk Engagement Project at Grinnell College in Iowa.

The academic landscape is fraught with risk—everything from hazardous chemicals and internal fraud, to flu outbreaks and budget shortfalls.

01/2015
Successful firsts: MIT’s First Generation Program website includes personal snapshots from first-gen students, alumni and faculty.

Thirty percent of higher ed students today are the first in their family to attend college, while 24 percent—4.5 million—are both first-generation and low-income.

01/2015
UNC-Charlotte’s 49ers join the top level of college football this fall—a move administrators say will create energy on campus and giving the growing university more influence in the NCAA.

New football teams continue to take the field at colleges and universities each fall, overcoming criticism—from within higher ed and from outside—that sports programs not only suck up money desperately needed by academ

02/2015

Dartmouth College has launched a new campaign to combat harmful student behavior, including sexual assault and high-risk drinking.

02/2015
Columbia College in Missouri is vastly expanding its athletics program, but  officials have no plans to add a football program.

The athletic department at Columbia College in Missouri will have tripled in size by the 2016-17 school year. But it has no plans to field a football team, says Cindy Potter, the associate director of athletics.

02/2015
Karine Joly says SnapChat may be a useful recruiting tool for colleges and universities.

You’ve tamed Twitter, made inroads with Instagram and finessed Facebook.

Now you can take a break from keeping up with the social networking habits of college students, right?

Think again.

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