Articles: Enrollment & Retention

06/2014
A survey covering 21 social networks found colleges and universities use only four to recruit.

Facebook, Twitter, YouTube and Instagram continue to be the most widely used online recruitment mediums for higher ed marketers, who may want to consider delving into other platforms now popular among high school seniors.

06/2014
Half the profits from student-run food carts at the University of Illinois at Chicago go back to the institution, through a partnership with Chartwells Higher Education.

For today’s college students, on-the-go lifestyles present a challenge when it comes to finding time to eat, and, more specifically, eat well.

06/2014

A decline in high school graduates and students applying to more institutions are what one expert sees as the two main reasons more colleges and universities are struggling to meet their admission yield targets.

06/2014

Getting tripped up on the latest accessibility standards when planning or renovating campus buildings—and then having to make costly changes later—is hardly a project team’s idea of a good time.

06/2014
Exploring the shore: Roger Williams University has found a new source of revenue in tapping its scenic waterfront campus to  expand its once tiny summer programs. (Photo: Peter Silvia)<p>

Five years after the Great Recession’s official end, higher ed endowments and fundraising are finally recovering, but there is no rising financial tide that’s lifting all boats—especially smaller ones that depend heavi

06/2014

Along with enrollment, public funding and debt, providing health care to employees will be among the top financial pressures on higher education in the coming years, say several campus administrators.

06/2014
Several universities, spurred by student groups, are considering adding trigger warnings to course material that some students may find disturbing.

We’ve all seen the familiar warning preceding TV shows: “The following program contains material that may be disturbing.Viewer discretion is advised.” Online, the term “trigger warning” is a common notation on women’s blogs and forums to alert readers, particularly victims of sexual abuse, of con

06/2014

The students you’re trying to reach today have grown up in a world in which nearly everything was an advertisement.

05/2014

Colleges and universities with the most Twitter activity are missing out on engaging prospective students via the platform, according to new research from Brandwatch, a social media monitoring and analytics firm.

05/2014

U.S. law school enrollment has dropped by 36 percent the past three years—and some schools are freezing or reducing tuition in response.

05/2014
Marc C. Whitt is associate vice president for public relations at Eastern Kentucky University.

In our efforts to market and communicate with our various constituents, we often overlook one of the most important support groups we have—our college town.

05/2014

When it comes to online education, careful course development is hardly the only piece needed for successful student outcomes.

05/2014

From managing loans to controlling spending, many college students find themselves dealing with a host of financial responsibilities for the very first time. And it’s not uncommon for them to trip up.

05/2014
Many colleges are advising students how they can save money with digital and used textbooks.

As costly as tuition and textbooks can be, poor planning and time management can raise the prices even higher.

05/2014
Michael Silton is the executive director of the UCLA Venture Capital Fund.

Over the last 30 years, the number of college courses teaching entrepreneurship has increased by 95 percent, reflecting an intense demand by U.S. college students.

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