You are here

Articles: Enrollment & Retention

Karine Joly is the web editor behind www.collegewebeditor.com, a blog about higher ed web marketing, public relations, and technologies. She is also the founder of www.higheredexperts.com.

While it’s still too early to rule on the performance of paid social media marketing to drive measurable actions beyond the media platform, it’s time for schools to start testing to optimize paid social for higher education marketing. 

Poorly designed websites can turn students off to a college or university, a new report warns. (Gettyimages.com: Anatolii BabiiI)

When it comes to website design, universities continue to make common key mistakes that turn away potential students. A report says schools often miss the mark when trying to appeal to a generation raised on short, easy-to-digest communication popularized by social media.

Some low-income high school students in Adams State University’s service area, the rural valleys of southern Colorado, live up to 50 or 60 miles from campus. Thanks to a new federal pilot program, these students there and 43 other institutions can now use Pell Grants to take dual-enrollment courses.

Robert Miller is vice president for enrollment management of Centenary University.

Ubiquitous in the business world, big data is being adopted by higher education, particularly in the area of recruitment. With stagnant or declining recruitment budgets and increased competition for students, leveraging the data most colleges capture is a cost-effective approach that can yield significant results.

The Consumer Financial ProtectionBureau’s forthcoming “Payback Playbook” intends to simplify the student loan repayment process by presenting clear, customized repayment options.

In April, the agency offered a sneak peek. The initiative will provide borrowers with simple repayment plan options any time they log into their student loan account. The Playbook summary will also be included with their monthly loan bills or in regular emails from their student loan servicers.

It has been demonstrated amply that financial aid leveraging can, under the right circumstances, increase enrollment and net tuition revenue. For some, however, that isn’t the case.

Enrollment leaders must therefore assess other aspects of recruitment to determine how effectively they are working to build larger, more committed applicant and admit pools, especially when increases in aid are not conducive or possible.

In the 2014-15 academic year, the number of international students at U.S. colleges and universities grew at the highest rate in 35 years, increasing by 10 percent to more than 970,000 students. (Image: Thinkstock.com/Rawpixel Ltd)

Because students from other countries, or simply from areas far from their desired college, can’t attend in-person interviews, admissions professionals are turning to virtual interviews as a way to evaluate candidates—helping ensure the selection of those who will make the most valuable contributions on campus.

Virtual interview platforms. (Click to enlarge)

Determining the return on investment for virtual admissions interviews involves understanding the resources and when the technology will be used.

At the University of Rochester, the commitment is bigger than most. One full-time employee and eight senior students have been hired and trained just to conduct Skype interviews during this admissions cycle, says Jonathan Burdick, dean of college admission and vice provost for enrollment initiatives.

This fall, travel funded by the student government at Whitman College in Washington state will be taxed based on emissions generated in getting to and from the destination.

Passed in February as a two-year pilot program, the rule is likely the first of its kind imposed by a student government at a U.S. college.

Students traveling as part of a ski club or flying to New York City for a journalism conference, for example, will calculate the cost of their emissions, but not be charged directly.

Anxiety has replaced depression as the most common reason students seek counseling on campus. (Photo: Thinkstock.com/Max-kegfire)

New research finds mental health treatment of students pays off medically and financially. With those students now pressing administrators to increase mental health services, some colleges and universities are expanding their counseling staffs and other services.

In his book, Blackballed: The Black and White Politics of Race on America’s Campuses, Lawrence Ross says recent high-profile events represent a fraction of the racial conflicts occurring on campuses.

In his book, Blackballed: The Black and White Politics of Race on America’s Campuses, Lawrence Ross says recent high-profile events represent a fraction of the racial conflicts occurring on campuses.

Michigan State University ran a Facebook photo contest so students could show experiences made possible by financial aid.

Michigan State University

Social experiment: Facebook Photo contest

Facebook.com/msufinaid/

The idea: To show the positive side of financial aid, Michigan State held a contest that asked students to share a photo of an experience that would not have been possible had they not received aid. Ten students won $500 each.

Just 30 percent of financial aid professionals reported using social media to provide financial literacy content to students.

Financial aid offices that invest time on the major platforms say social media lightens the workload. On a higher level, social networks represent another way to provide students with financial literacy education that can advance institutional goals, including better retention and lower cohort default rates.

Alumni. That’s what alumni association magazines should, to a much greater extent, be about. At least they should if we want them to do better at marketing the university.

Down to business: Students will get a chance to work with foreign entrepreneurs through a new program that will invite startups to launch on CUNY campuses.

A new incubator program at the City University of New York that offers foreign entrepreneurs a path to U.S. citizenship will also provide students with a potential front-row seat to the next wave of business innovations.

Pages