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It's not enough to add shops. It's not enough to build housing. As universities all over the country are discovering, university-led urban revitalization is all about creating an environment where an institution and its neighboring community cannot only coexist, but also benefit from one another.
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Last month, we looked at three necessary cautions that must be addressed before you can begin to plan your budget. Developing an effective and sustainable integrated marketing budget likely depends more on the decisions that were made when shaping the plan than the actual activities in the plan. With that in mind, let's look at some issues that must be addressed and questions that must be answered as you begin the budgeting process.
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When I was a cub technology reporter in 1992--about 20 pounds ago--one of my first editors made a profound observation, telling me that "software wants to be free."
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