Articles: UB Archive

A funny thing happened to the College of William & Mary (Va.) on its way to a more efficient way to determine each of its undergraduate students’ home address.

For Mike Freeman, the projected arrival of a Wendy's in fall 2012 in the student union at The University of North Carolina at Chapel Hill is not just about tasty burgers.

Medieval castles were protected by moats, fortified walls, and small villages, yet enemies sometimes still snuck through using disguises.

"We're the new U." The tag-line is fitting for The University of North Texas at Dallas, which, in September became its own independent four-year university after a decade of being considered a branch campus of UNT in Denton.

Several years ago The College of St. Scholastica, a Catholic Benedictine school in Duluth, Minn., purchased a business intelligence (BI) system to improve its ability to make data-driven decisions.

Have you heard the news? E-mail might not be dead yet, but it is going away. That's what Sheryl Sandberg, COO of Facebook, announced on June 24, 2010, in a keynote at the Nielsen Consumer 360 conference.

Gov. Mitch Daniels recently implored Indiana's public college trustees to maximize efficiencies and cut administrative costs.

Since emerging in the college recruitment world just three years ago, college search social media sites have been a rapidly growing category of recruitment tools that combine the function of college search websites with the interactive, dynamic communications of mainstream social media networks.

A friend recently told me that she had deactivated her Facebook account because of security concerns.

Despite the money, time and good intentions thrown their way, most college and university marketing efforts are littered with flawed assumptions, missed opportunities, process inefficiencies, me-too work and disappointing results.

Start with an understanding of campus culture, stir in a strong sense of community, blend in a brand new dining facility and dining program, season with an educational component, and simmer for a sensory delight that will satisfy the hardiest appetite.

Colleges and universities rely on their buried infrastructure, including water, wastewater, and stormwater systems, to keep campus life running smoothly.

In the current economic climate, the majority of private universities are stuck between "a rock and a hard place" with both undergraduate admissions and fundraising efforts significantly challenged.

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