Articles: UB Archive

"We're the new U." The tag-line is fitting for The University of North Texas at Dallas, which, in September became its own independent four-year university after a decade of being considered a branch campus of UNT in Denton.

Several years ago The College of St. Scholastica, a Catholic Benedictine school in Duluth, Minn., purchased a business intelligence (BI) system to improve its ability to make data-driven decisions.

Have you heard the news? E-mail might not be dead yet, but it is going away. That's what Sheryl Sandberg, COO of Facebook, announced on June 24, 2010, in a keynote at the Nielsen Consumer 360 conference.

Gov. Mitch Daniels recently implored Indiana's public college trustees to maximize efficiencies and cut administrative costs.

Since emerging in the college recruitment world just three years ago, college search social media sites have been a rapidly growing category of recruitment tools that combine the function of college search websites with the interactive, dynamic communications of mainstream social media networks.

A friend recently told me that she had deactivated her Facebook account because of security concerns.

Despite the money, time and good intentions thrown their way, most college and university marketing efforts are littered with flawed assumptions, missed opportunities, process inefficiencies, me-too work and disappointing results.

Prospective college students and their parents use a much different barometer today to select a university. Yes, the value of education is important. But increasingly, so is the square-footage of a student's room, quality of cafeteria food and lobby decor.

Over the past few decades, colleges and universities have engaged in a kind of facilities arms race to build new, state-of-the-art dormitories, dining halls, classrooms, athletic complexes, and fine arts centers.

Universities are information-rich environments - and not just in the academic sense. Year by year, students apply, attend and graduate, repeatedly filling out exhaustive forms. Their families provide extensive filings to qualify for financial aid.

A recent, unsuccessful effort by Senate leaders to provide a path to citizenship for children who were brought to the United States illegally sparked debate over the provision among financial aid administrators.

Beyond local butchers, bakers, and candlestick makers, when was the last time you remember shopping at a family-owned and operated bookstore, pharmacy, or haberdasher, let alone a family-owned and operated school, college, or university?

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