Articles: Enrollment & Retention

05/2015
Mike Sapienza

The variety of challenges facing enrollment leaders are well documented: changing demographics, increased competition for students, scarce outcome data— and the list goes on.

03/2015
Established in 2008 and open to its first class in 2010, NYU Abu Dhabi has grown to a Class of 2018 with 263 students from 79 countries. (Photo: Silvia Razgova and Phil Cheung)

The growing view of higher education as a global commodity has driven many ambitious institutions to deepen their international presence by setting up shop overseas.

04/2015
Seniors line up by Sweet Briar’s library prior to commencement. (Photo: Photo by Andrew Locascio/Sweet Briar College)

The wave of first-generation and low-income students now seeking higher ed access is placing unprecedented financial strain on the full spectrum of liberal arts institutions, says James F. Jones, the interim president of Sweet Briar College.

04/2015
“Excuses” campaign messaging appears on buses, a billboard, bar coasters and coffee sleeves, as well as on radio and the web.

Admissions marketing pros have heard a wide variety of reasons why prospective students don’t believe they can go—or go back—to college.

04/2015
Let there be light—and trees and plants: The walkway connecting University of Regina’s Riddell Centre, which contains the student union and the main food service hub, and the Education Building, home to four academic programs, is an inviting space with plenty of daylighting.

A brighter alternative to the pedestrian tunnel is a ground-level enclosed pedestrian street. It’s a concept that the University of Regina in Saskatchewan has taken to the extreme.

04/2015
This University of North Carolina at Chapel Hill history department building is named for former student, North Carolina secretary of state and Ku Klux Klan member William Saunders.

As high-profile racial incidents on college campuses make headlines across the country, The University of North Carolina at Chapel Hill is grappling with controversy surrounding Saunders Hall.

04/2015
Susan Henking is president of Shimer College in Chicago.

In a “post-racial” and “post-feminist” America, do we still need colleges and universities that serve women?

If most institutions now admit those previously excluded, isn’t the disappearance of women’s colleges and historically black colleges, oddly, a good thing?

04/2015
Kent Runyon is executive director of the Novus Medical Detox Center in Florida.

The U.S. makes up 5 percent of the world’s population, yet it consumes 75 percent of the world’s prescription drugs. Additionally, 52 million people in the U.S. over the age of 12 have used prescription drugs non-medically in their lifetime.

04/2015
Westfield State University’s Upvote campaign encourages positive Yik Yak messages.

Yik Yak poses a danger to higher ed communities, but few institutions aggressively track its traffic or have tried to banish the anonymous social media site from campus, according to a UB reader survey.

04/2015

College and university administrators, already aware of their obligations to comply with Title IX of the Education Amendments Act of 1972, (“Title IX”), are facing rapid changes and uncertainty in addressing the rights of transgender students.

03/2015

American colleges and universities are becoming far more internationally focused. The rise in the number of foreign students on U.S. campuses is well-documented, with an 8 percent increase in foreign students seeking education at a U.S.

03/2015
Special delivery, 18th Century style: A student dressed as George Washington delivers acceptance letters to Washington College applicants in the region—proving that innovative doesn’t have to mean high-tech when it comes to admissions tactics.

There was a time when colleges and universities could put their best marketing message out to the masses, and wait for students to respond and express interest.

03/2015
Marc C. Whitt is a 32-year veteran of higher education public relations and marketing. You may follow or contact him @marcwhitt.

Few of us could imagine where we would be in our institutional branding efforts without the internet and its related marketing and public relations applications.

03/2015
Jennifer Wick is vice president of Scannell & Kurz higher education enrollment consultants, a Ruffalo Cody company.

Fueled by government agendas, national press and public opinion, higher education has in recent years come under increased scrutiny in the form of calls for heightened transparency and accountability.

Some of the U.S. Department of Education’s initiatives in response include:

03/2015
A preferred gender pronoun can be selected by University of Vermont students.

The University of Vermont allows its students to identify their own gender around campus, even if it’s no gender at all.

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