Articles: Enrollment & Retention

07/2014
There’s value in treating noncredit courses as more than just an add-on to degree programs.

Georgetown University officials had a bit of an epiphany recently about the impact of their noncredit courses. While the offerings had been around since the 1990s, administrators hadn’t realized the big benefits they could bring to the institution.

07/2014
Colleges and universities may consider other uses for their chapels if attedance of religious services drops.

When the pews in campus chapels aren’t filled with students every Sunday, institutional officials may question the best use of the space.

07/2014

One provision of the Affordable Care Act is that religious-affiliated companies and organizations do not have to pay for contraception coverage for female employees.

07/2014
Aaron Mahl is an enrollment management consultant at Scannell & Kurz.

Although managing enrollment efforts has never been easy, it was not that long ago when the traditional funnel was somewhat predictable.

07/2014
A transcript highlighting the full student experience at Elon University—including study abroad, research and service learning participation—is offered. When an e-transcript request is made, both the traditional one and the Elon Experiences Transcript can be combined into a single PDF file.

Rather than dealing with the intensive labor involved in sending and receiving paper transcripts—and frustration from students and graduates accustomed to automation—most colleges and universities have implemented electronic transcript capabilities.

06/2014
A survey covering 21 social networks found colleges and universities use only four to recruit.

Facebook, Twitter, YouTube and Instagram continue to be the most widely used online recruitment mediums for higher ed marketers, who may want to consider delving into other platforms now popular among high school seniors.

06/2014
Half the profits from student-run food carts at the University of Illinois at Chicago go back to the institution, through a partnership with Chartwells Higher Education.

For today’s college students, on-the-go lifestyles present a challenge when it comes to finding time to eat, and, more specifically, eat well.

06/2014

A decline in high school graduates and students applying to more institutions are what one expert sees as the two main reasons more colleges and universities are struggling to meet their admission yield targets.

06/2014

Getting tripped up on the latest accessibility standards when planning or renovating campus buildings—and then having to make costly changes later—is hardly a project team’s idea of a good time.

06/2014
Exploring the shore: Roger Williams University has found a new source of revenue in tapping its scenic waterfront campus to  expand its once tiny summer programs. (Photo: Peter Silvia)<p>

Five years after the Great Recession’s official end, higher ed endowments and fundraising are finally recovering, but there is no rising financial tide that’s lifting all boats—especially smaller ones that depend heavi

06/2014

Along with enrollment, public funding and debt, providing health care to employees will be among the top financial pressures on higher education in the coming years, say several campus administrators.

06/2014
Several universities, spurred by student groups, are considering adding trigger warnings to course material that some students may find disturbing.

We’ve all seen the familiar warning preceding TV shows: “The following program contains material that may be disturbing.Viewer discretion is advised.” Online, the term “trigger warning” is a common notation on women’s blogs and forums to alert readers, particularly victims of sexual abuse, of con

06/2014

The students you’re trying to reach today have grown up in a world in which nearly everything was an advertisement.

05/2014

Colleges and universities with the most Twitter activity are missing out on engaging prospective students via the platform, according to new research from Brandwatch, a social media monitoring and analytics firm.

05/2014

U.S. law school enrollment has dropped by 36 percent the past three years—and some schools are freezing or reducing tuition in response.

Pages