Student blogs that are sponsored by Admissions offices have quickly spread all over the country. If you haven't started a blog like this yet, you are probably looking at what other institutions are doing with great interest, envy, or fear-and definitely with some pressing questions.
Picture these scenarios:
At 1 a.m., a student heading back to her dorm after a late-night study group skips the shuttle, opting for a cross-campus walk, sans company, instead.
The e-mail marketing community is still quaking over recently announced plans by America Online and Yahoo to begin charging internet postage for optional "preferred e-mail" service, which would enable company e-mails to breeze past the spam filters of the two e-mail service providers.
It tantalizes the best millennial students with colorful and personalized brochures, screaming the student's name and interests.