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Mobile Websites: Expectations and Realities

Julie A. Varughese
University Business, December 2012
  • 71% of people expect mobile sites to load as fast or faster than desktop sites.
  • 74% will abandon if a site takes more than 4 seconds to load.
  • You have 5 seconds of someone’s time. Yet the average web page size is over 1MB and growing.
  • 86% of responsive web designs send the same content to mobile devices.

Source: Luke Wroblewski,  author, Mobile First